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Give your followers the app they've been asking for.

White-label AI meal planning, branded entirely to you. Your recipes, your colors, your audience — without a single line of code.

Everything you'd need to build. Already built.

🎨

Your brand, top to bottom

Your logo, your colors, your name. Users see your brand everywhere, not Plate's. It's your app; we just power it.

📚

Your recipe library, front and center

Upload via CSV, paste a URL, or add manually. The AI selects from your recipes each week, not a generic database.

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AI menus that do the deciding

Your audience gets a fresh weekly dinner plan chosen from your recipes. The AI handles variety, repeat avoidance, and dietary filtering so your followers never have to think about what's for dinner.

💰

Premium recipe pack sales

Sell seasonal plans, specialty cookbooks, or exclusive drops directly through your app. Stripe handles payments and payouts to you.

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Creator analytics dashboard

See your active users, menu generation activity, top-performing recipes, and earnings in one place, updated in real time.

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Instacart integration (coming soon)

Your audience will be able to push their grocery list to Instacart with one tap. More utility for them, more value for your app.

From signup to live meal planning app in hours, not weeks

✏️

Create your account

Sign up as a creator, connect Stripe for payouts, and set up your account in minutes. No application, no waiting.

🎨

Set your branding

Upload your logo, choose your colors. Your branded app is live instantly with no deploy required.

🍳

Upload your recipes

Import via CSV, paste a URL, or add manually. The more recipes you have, the better the AI menus get.

📣

Share with your audience

Send your audience a single link to your branded app. They sign up and start getting weekly menus powered by your recipes.

Two ways to earn. Both recurring.

You keep 80% of everything your audience pays. Plate handles the infrastructure, payments, and AI — you focus on your content.

Enter your audience size. Get real numbers.

Based on real food creator conversion benchmarks. All figures show your 80% share.

Where is your audience?

This affects how many followers convert to paying subscribers.

Social following estimates use a 1.5% conversion rate based on MemberKitchens benchmark data for food creator audiences. Engaged micro-audiences often outperform this.

Your follower / subscriber count 25,000
1K 50K 100K 150K 200K

Platform pricing — fixed, always
🔒 User subscription $9/month
🔒 Recipe pack price $20 avg
🔒 Your share 80% of all revenue
Paying subscribers
at 1.5% conversion
Monthly pack buyers
12% of subscribers
Subscription revenue
your 80% share
Recipe pack revenue
your 80% share
Estimated monthly revenue
before $199/mo platform fee
Subscriptions —%
Recipe packs —%

Ready to turn this into real revenue?

Start your free 7-day trial →

Conversion benchmarks sourced from MemberKitchens dataset and food creator industry norms. Recipe pack attach rate of 12% reflects content purchase behavior for engaged food audiences. Estimates are projections, not guarantees.

Frequently asked questions

Do I need any technical skills?

None at all. Plate is fully no-code. You upload your recipes, set your branding, and share a link with your audience. No developers, no app stores, no deploys.

How long does it take to get set up?

Most creators have their branded app live within a few hours of signing up. Create your account, connect Stripe, upload your logo and colors, import your recipes, and you're ready to share.

What happens after my free trial?

After 7 days, your plan starts at $199/month or $1,999/year. You'll enter your payment details when you sign up, but you won't be charged until the trial ends. Cancel anytime before then with no charge.

Can I use my own branding?

Yes — completely. Your logo, your brand colors, your name. Your audience sees your brand everywhere inside the app, not Plate's. It's your app; we just power it.

How do I get paid?

You connect your Stripe account during onboarding. Revenue from user subscriptions and recipe pack sales flows directly to your Stripe account. You keep 80% of every transaction — Plate retains a 20% platform fee. Payouts follow your standard Stripe schedule.

What if I already have recipes on a blog or website?

You can import recipes by pasting a URL directly into the dashboard and Plate will extract the recipe automatically. You can also import via CSV or add recipes manually one by one.

Is there a long-term contract?

No. Monthly plans cancel anytime. Annual plans are billed once per year. No setup fees, no cancellation fees, no surprises.

Ready to give your audience the app they've been asking for?

Start your free 7-day trial. Your branded app will be live before the trial ends.

Start Free Trial →