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Simple pricing. No surprises.

Start free for 7 days. Pick the plan that fits how you work. Cancel anytime.

Monthly

Flexibility to start, pause, or cancel.

$199 /month
7-day free trial included
  • Fully branded app for your audience
  • Unlimited recipe uploads
  • AI-powered weekly menu generation
  • User subscriptions — 80% to you
  • Recipe pack sales — 80% to you
  • Creator analytics dashboard
  • Stripe Connect payouts
  • Cancel anytime
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SAVE 2 MONTHS

Annual

Best value. Lock in your rate for the year.

$1,999 /year

Equivalent to $166/month

7-day free trial included
  • Everything in Monthly
  • 2 months free vs monthly billing
  • Priority support
  • Locked rate — no price increases
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No setup fees. No cancellation fees. Payment required to start trial — you won't be charged until day 8.

Everything your audience needs. Nothing they don't.

🎨

Full white-label branding

Your logo, colors, and name. Your audience sees your brand, not Plate's.

🧠

AI weekly menu generation

Personalized weekly menus built from your recipe library, filtered for each user's dietary needs.

📚

Unlimited recipe uploads

Import via CSV, URL scraping, or manual entry. No limits on recipe library size.

🛒

Automated shopping lists

Every ingredient aggregated, combined, and organized by aisle. Ready when the menu is approved.

💰

Revenue tools built in

Sell recipe packs, collect user subscriptions, and get paid via Stripe Connect. 80% goes to you.

📊

Creator analytics

Active users, menu activity, recipe performance, and earnings — all in one dashboard.

Pricing questions answered

Do I need a credit card to start the trial?

Yes. You'll enter your payment details when you sign up, but you won't be charged until your 7-day trial ends. Cancel before day 8 and you pay nothing.

Can I switch from monthly to annual?

Yes, anytime. You can upgrade to annual from your billing settings and we'll prorate the difference. Downgrades take effect at the next billing cycle.

What happens if I cancel?

Your account stays active until the end of your current billing period. After that, your branded app goes offline and your audience loses access. Your recipe data is retained for 30 days in case you reactivate.

Are there any transaction fees on top of the platform fee?

Plate retains 20% of recipe pack sales and user subscriptions as a platform fee. Standard Stripe processing fees also apply to each transaction. There are no other hidden fees.

What does my audience pay?

Your users subscribe at $9/month or $90/year to access your branded app. They also have the option to purchase any premium recipe packs you choose to offer, at prices you set.

Will the price increase over time?

Annual plan subscribers lock in their rate for the full year. Monthly subscribers will receive 30 days notice before any price changes. Early creator partners get priority consideration for locked rates.

Start your free 7-day trial today.

Your branded app will be live before the trial ends.

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